Privacy Notice

DD Publishing Limited trading as BlueCloud Digital · Last updated 26 May 2026

1. About us and the purpose of this notice

DD Publishing Limited, trading as BlueCloud Digital (“BlueCloud Digital”, “we”, “us”, “our” and “ours”) is a managed IT services provider. We deliver IT infrastructure support, network monitoring and maintenance, cloud services management, helpdesk support, cybersecurity services, backup and disaster recovery services, and website management services to business clients. We may from time to time provide other related IT and managed services.

We are registered in England and Wales as a limited company under number 05762471. Our VAT number is 927681882. Our registered office is at Pi Accountants, The Brentano Suite, Solar House, 915 High Road, London, N12 8QJ.

This notice tells you how we look after your personal data, what your privacy rights are, and how we comply with Data Protection Legislation.

In this notice, “Data Protection Legislation” means any applicable law relating to the processing, privacy, and use of Personal Data. This includes the UK General Data Protection Regulation, the Data Protection Act 2018, the Privacy and Electronic Communications (EC Directive) Regulations 2003 (as amended by The Data Protection, Privacy and Electronic Communications (Amendments etc) (EU Exit) Regulations 2020), and the Data (Use and Access) Act 2025.

For the purpose of the Data Protection Legislation and this notice, we are the “data controller” in respect of personal data we collect about our clients, prospective clients, contractors, suppliers, and visitors to our website. This means we are responsible for deciding how we hold and use that personal data. We are required under the Data Protection Legislation to notify you of the information contained in this privacy notice.

Where we deliver IT services on behalf of a client, we may also act as a “data processor” in relation to personal data held within that client’s systems. In those cases, we process personal data on the client’s instructions and under the terms of our Service Level Agreement and any associated data processing agreement.

We have appointed a Data Protection Point of Contact. They are responsible for assisting with enquiries in relation to this privacy notice and our treatment of your personal data. To contact our Data Protection Point of Contact, please use the contact details in paragraph 13 (Contact Us) below.

2. The kind of information we hold about you

The information we hold about you may include:

  • your personal details, such as your name, business address, business email address, and telephone number;
  • your job title and the name of your employer;
  • details of contact we have had with you in relation to the provision, or the proposed provision, of our services;
  • details of any services you have received from us;
  • our correspondence and communications with you, including helpdesk tickets and support records;
  • system access information such as usernames, user IDs, IP addresses, and device identifiers used to deliver IT support;
  • information needed to administer access to your IT systems, networks, and cloud services where we provide managed support;
  • information about any complaints and enquiries you make to us;
  • billing and payment details where you are a contracting party;
  • information from research, surveys, and marketing activities.

For staff and contractors, the information we hold may also include copies of identity documents, bank details, tax information, next of kin or emergency contact details, and records relating to performance, training, and engagement.

3. How we may collect your personal data

We obtain your personal data directly from you when:

  • you request a proposal from us in respect of the services we provide;
  • you engage us to provide our services, and during the provision of those services;
  • you contact us by email, telephone, post, or messaging platforms (for example when you have a query about our services or raise a helpdesk ticket);
  • you apply to work with us as an employee, contractor, or supplier.

We may also obtain your personal data indirectly:

  • from your employer, when it engages us to provide IT services to that organisation;
  • from third parties and publicly available sources, such as Companies House, public business directories, and professional networks;
  • from monitoring tools, ticketing systems, and other software used to deliver our IT services on behalf of our clients;
  • from other IT support providers to whom we may second our staff or contractors as part of service delivery.

4. How we use personal data we hold about you

We rely on one or more of the following lawful bases under Article 6(1) of the UK GDPR:

  • performance of a contract with you, or with your employer;
  • compliance with our legal obligations;
  • our legitimate interests, where those interests are not overridden by your rights and freedoms;
  • your consent, where required (for example, for certain forms of direct marketing).

Where we rely on legitimate interests, those interests include running and growing our business, marketing our services to existing and prospective clients, training and managing our staff and contractors, protecting our systems and those of our clients from security threats, and pursuing or defending legal claims.

We may process your personal data for more than one lawful basis, depending on the specific purpose for which we are using your data.

Situations in which we will use your personal data

We may use your personal data in order to:

  • carry out our obligations under any agreement entered into between you, your employer, or our clients and us;
  • deliver IT support, helpdesk, network, cloud, cybersecurity, and backup services to our clients;
  • manage user accounts, access permissions, and credentials in client systems where we provide managed services;
  • investigate, log, and resolve helpdesk tickets and incidents;
  • monitor and protect networks, devices, and systems against security threats;
  • second our contractors to other IT support providers and manage that placement;
  • provide you with information about our services, events, and updates, or seek your views on the services we provide;
  • carry out billing, accounting, and credit control;
  • comply with regulatory and legal requirements;
  • defend or pursue legal claims.

In some circumstances we may anonymise or pseudonymise the personal data, so that it can no longer be associated with you. We may then use it without further notice to you.

We may also process your personal data without your knowledge or consent, in accordance with this notice, where we are legally required or permitted to do so.

Change of purpose

Where we need to use your personal data for a reason other than the purpose for which we originally collected it, we will only do so where that reason is compatible with the original purpose. If we need to use your data for a new purpose, we will notify you and explain our legal basis for that new processing.

5. Retention of personal data

We retain personal data only for as long as is necessary for the purpose for which it was collected, taking into account our operational needs, legal obligations, and the nature of our services.

Our retention practice reflects the requirements of a managed IT services business, where ticketing systems, monitoring logs, and access records have different lifecycles to commercial and accounting records.

Indicative retention periods are as follows:

  • Client engagement records and related correspondence: seven (7) years from the end of the engagement.
  • Contractor and supplier engagement records: seven (7) years from the end of the engagement.
  • Helpdesk and ticketing records: twenty-four (24) months from closure of the ticket, with anonymised metadata retained beyond that for service trend analysis and capacity planning.
  • Security and access logs: thirteen (13) months from creation, in line with cybersecurity monitoring practice.
  • Marketing contacts: retained while the contact remains engaged with our updates; removed on opt-out, or after twenty-four (24) months of no engagement, whichever is sooner.
  • Statutory accounting and tax records: seven (7) years, in line with HMRC and Companies Act requirements.

Where personal data is no longer required, we delete or anonymise it in line with our information security procedures.

6. Data sharing

We will share your personal data with third parties where we are required by law, where it is necessary to administer the relationship between us, or where we have another legitimate interest in doing so.

“Third parties” may include:

  • our staff, contractors, and consultants engaged in delivering services to you or to our clients;
  • other IT support providers to whom we may second our contractors as part of service delivery;
  • third-party service providers who carry out IT and cloud hosting services, helpdesk and ticketing platforms, network monitoring and cybersecurity tools, backup and disaster recovery services, professional advisory services (such as accountants and lawyers), administration and payroll services, marketing services, and banking services;
  • our clients, where you are an employee, supplier, or contractor of a client and your personal data is relevant to the services we deliver to that client;
  • regulators, government bodies, and law enforcement, where we are required to share information by law or to protect our legitimate interests.

We only permit our third-party service providers to process your personal data for specified purposes and in accordance with our instructions. They are bound by appropriate confidentiality and data protection obligations.

We may also share your personal data in connection with the possible sale, transfer, or restructuring of our business.

7. Transferring personal data outside the United Kingdom (UK)

We engage independent contractors and third-party service providers located outside the United Kingdom to assist with the delivery of our services. We may also use cloud services and software providers whose infrastructure is located outside the UK. As a result, your personal data may be transferred to, stored in, or accessed from countries outside the United Kingdom.

Where a destination country benefits from UK adequacy regulations under the Data Protection Act 2018, transfers are made on the basis of those regulations.

Where a destination country does not benefit from UK adequacy regulations, it will not be deemed to provide an adequate level of protection for your personal data for the purposes of the Data Protection Legislation. In those cases, we put in place the UK International Data Transfer Agreement (or, where appropriate, the European Commission’s Standard Contractual Clauses together with the UK Addendum issued by the Information Commissioner’s Office). We also carry out a transfer risk assessment for the destination country, and we impose contractual confidentiality, security, and audit obligations on each recipient. The same approach is applied consistently to every contractor and service provider we engage outside the UK.

Should you require further information about these protective measures, including the countries to which your personal data may be transferred, please contact us using the contact details below.

More detail on international transfers is available at ico.org.uk.

8. Data security

We have put in place commercially reasonable and appropriate technical and organisational measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. These measures include access controls, encryption in transit, system monitoring, and staff training.

In addition, we limit access to your personal data to those employees, contractors, agents, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected breach where we are legally required to do so.

9. Cookies and our website

Our website uses cookies and similar technologies to help the site function properly, to understand how visitors use it, and to improve the services we offer.

A cookie is a small text file placed on your device when you visit a website. Cookies allow the website to recognise your device on subsequent visits and to remember certain information about your preferences and use of the site.

We use the following broad categories of cookies:

  • Strictly necessary cookies, which are required for the website to function and cannot be switched off.
  • Analytics cookies, which help us understand how visitors interact with our website so we can improve it. These are only used with your consent.
  • Functionality cookies, which remember choices you make to give you a more personalised experience.

You can control non-essential cookies through the cookie banner displayed when you first visit our website, and through your browser settings. Refusing or withdrawing consent to non-essential cookies will not affect your ability to use the core functions of the site.

Where we manage or host websites on behalf of our clients, the cookies used on those sites are determined by the client. The client is the data controller in respect of personal data collected through their own website, and any cookie policy on that website is the client’s responsibility, not ours.

For full details of the cookies we use on our own website, including their purpose and duration, please see our Cookie Policy.

10. Rights of access, correction, erasure, and restriction

Your duty to inform us of changes

It is important that the personal data we hold about you is accurate and current. If your personal information changes, please notify us using the contact details below.

Your rights in connection with personal data

Under certain circumstances, by law you have the right to:

  • Request access to your personal data. This lets you receive details of the personal data we hold about you and check that we are processing it lawfully.
  • Request correction of the personal data that we hold about you.
  • Request erasure of your personal data. This lets you ask us to delete or remove personal data where there is no good reason for us to continue processing it. You also have the right to ask us to delete or remove your personal data where you have exercised your right to object to processing (see below).
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object. You also have the right to object where we are processing your personal data for direct marketing purposes.
  • Request the restriction of processing of your personal data. This lets you ask us to suspend the processing of personal data about you, for example if you want us to establish its accuracy or the reason for processing it.
  • Request the transfer of your personal data to you or another data controller, if the processing is based on consent, is carried out by automated means, and this is technically feasible.

If you want to exercise any of the above rights, please email our Data Protection Point of Contact at info@blueclouddigital.it.

You will not have to pay a fee to access your personal data, or to exercise any of the other rights. However, we may charge a reasonable fee for the administrative costs of complying with the request if your request is manifestly unfounded or excessive. We may also refuse to comply with the request in such circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is an additional security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

11. Right to withdraw consent

In the limited circumstances where you have provided your consent to the collection, processing, and transfer of your personal data for a specific purpose (for example, in relation to direct marketing), you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please email our Data Protection Point of Contact at info@blueclouddigital.it.

Once we have received notification that you have withdrawn your consent, we will no longer process your personal information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.

12. Changes to this notice

Any changes we make to this privacy notice in the future will be posted on our website at https://blueclouddigital.it/privacypolicy/ and, where appropriate, notified to you by email.

This privacy notice was last updated on 26 May 2026.

13. Contact us

If you have any questions regarding this notice, or if you would like to speak to us about the way we process your personal data, please email our Data Protection Point of Contact at info@blueclouddigital.it, or write to us at:

DD Publishing Limited trading as BlueCloud Digital
Pi Accountants, The Brentano Suite, Solar House,
915 High Road, London, N12 8QJ

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues, at any time. The ICO’s contact details are:

The ICO’s normal opening hours are Monday to Friday between 9am and 5pm (excluding bank holidays).

To make a complaint about how an organisation has used your personal information, visit ico.org.uk/make-a-complaint.